My job here is done.

I sure hope not. Do start small, but never stop. My high school students totally get it on an intellectual level. But what are they willing to do on a personal level? Forgoing a straw with your Starbucks is not going to cut it.

I like the 50 people idea. Once you get the first 50, go for 50 more. There must be a tipping point somewhere. We need to find it before it is too late.